Special Honours
Work in this category celebrates the best individuals and organisations in our digital marketing industry.
Entries must fall within the eligibility period: 1 March 2023 - 29 February 2024.
HON01: Best Digital Student
Best student studying a digital marketing course at an institution, including digital marketing and related disciplines.
Think top students at AAA, Red & Yellow or UJ.
Jury Panel: Youth Action Panel
HON02: Digital Rising Star
Best person under 35 who has made a significant contribution to digital marketing this year through their work (can be agency, publisher or other).
Group work is applicable, but demonstrated individual work would be highly beneficial.
Jury Panel: Youth Action Panel
HON03: Best Marketer
Individual in a brand who most supports, encourages the use of, and uses, digital marketing channels and platforms to achieve both marketing and business objectives.
In achieving these objectives, this person also ensures that digital audiences are used to maximum effect.
The individual needs to demonstrate how they have personally driven the successful use of digital marketing for the brand /or business.
Jury Panel: Special Honours Panel
HON05: Best Contribution to Transformation in the Digital Industry
Organisation or the person who has made the most convincing contribution to growing diversity in the digital marketing industry in line with overall goals for an integrated South Africa. This could be through any meaningful mechanism ranging from ownership to participation.
Jury Panel: Special Honours Panel
HON06: Pixel for Purpose
Awarded to a piece of work (site, app, publication or any other digital piece) that made a significant positive impact which reflects long term sustainable change.
The winner will have conclusively proven that the idea worked.
Think PPS: Finding the Forgotten Graduate, Cadbury: Homegrown Stories
Jury Panel: Special Honours Panel
HON07: Best Individual Contribution to Digital Marketing
This award recognises an individual who has made the greatest contribution to the digital marketing industry in South Africa, in the past 24 months. (agency, publisher, brand or other).
This individual would be someone who has delivered innovative thinking to the digital industry and used their influence to drive our industry forward.
*IAB Chairperson and CEO not eligible.
Jury Panel: Special Honours Panel
HON08: Best Direct Brand or Online Business
A company that was born in digital and enabled by technology to build their business through direct customer relationships and non-traditional, non-linear supply chains, where revenue results from the direct relationships between the company and its customers.
Think UCook, onedayonly, Birchbox, YuppieChef. The business does not only need to live online.
Jury Panel: Special Honours Panel
Best Creative Based on performance in the 2024 Bookmark Awards and does not require an individual to enter |
Category Criteria Points earned in 2024 Bookmarks Awards |
Digital Brand of the Year Based on performance in the 2024 Bookmark Awards and does not require an brand to enter |
Category Criteria Points earned in 2024 Bookmarks Awards |
Best Publisher |
Category Criteria Points earned in 2024 Bookmarks Awards |
Best Digital Agency |
Category Criteria Points earned in 2024 Bookmarks Awards |
Lifetime Achievement Award The inaugural Lifetime Achievement Award aims to recognise individuals for their notable and continuous contributions to the growth of the digital marketing industry. |
Category Criteria The award recipient will be selected from a shortlist compiled by the IAB Executive in conjunction with the Bookmark Awards Committee. |
CATEGORY CRITERIA: SPECIAL HONOURS
Please also see the Categories & Criteria PDF for more detail on each sub-category
Demonstrated Evidence of Being a Worthy Winner: 100%
HON01 & HON02 - Youth Action Panel | HON03 - Special Honours Panel |
Category Criteria Please read supporting material guidelines for |
Category Criteria Please read supporting material guidelines for |
HON05 - Special Honours Panel | HON06 - Special Honours Panel |
Category Criteria ● Clear evidence of support for and success in transforming the digital industry to be more representative in terms of culture, race and gender. Compulsory ● One-pager Summary ● Please include resources to support rationale. ● Testimonials to support above rationale with contact email address Optional ● Overview entry video |
Category Criteria Please read supporting material guidelines for |
HON07 - Special Honours Panel | HON08 - Special Honours Panel |
Category Criteria Please read supporting material guidelines for |
Category Criteria ● Overall excellence in direct customer relationships through digital. ● Evidence of growth of customer acquisition through technology and online communities. ● Evidence of rapid & responsive product ● development through online feedback loops. ● Evidence of user generated content and peer referrals (preferably demonstrating effect on increased sales). Compulsory ● One-pager Summary ● Please include bio, Linkedin Profile ● Testimonials to support above rationale with contact email address Optional ● Overview entry video |