Special Honours

Work in this category celebrates the best individuals and organisations in our digital marketing industry.

Entries must fall within the eligibility period: 1 March 2024 - 28 February 2025.

 

HON01: Best Digital Student
Best student studying a digital marketing course at an institution, including digital marketing and related disciplines.

Think top students at AAA, Red & Yellow or UJ.

Jury Panel: Youth Action Panel

 

 

HON02: Digital Rising Star
Best person under 35 who has made a significant contribution to digital marketing this year through their work (can be agency, publisher or other).

Group work is applicable, but demonstrated individual work would be highly beneficial.

Jury Panel: Youth Action Panel

 

 

HON03: Best Marketer
Individual in a brand who most supports, encourages the use of, and uses, digital marketing channels and platforms to achieve both marketing and business objectives.

In achieving these objectives, this person also ensures that digital audiences are used to maximum effect. 

The individual needs to demonstrate how they have personally driven the successful use of digital marketing for the brand /or business.

Jury Panel: Special Honours Panel

 

 

HON05: Best Contribution to Transformation in the Digital Industry
Organisation or the person who has made the most convincing contribution to growing diversity in the digital marketing industry in line with overall goals for an integrated South Africa. This could be through any meaningful mechanism ranging from ownership to participation.

Jury Panel: Special Honours Panel

 

HON06: Pixel for Purpose
Awarded to a piece of work (site, app, publication or any other digital piece) that made a significant positive impact which reflects long term sustainable change.
The winner will have conclusively proven that the idea worked.

Think PPS: Finding the Forgotten Graduate, Cadbury: Homegrown Stories

Jury Panel: Special Honours Panel

 

HON07: Best Individual Contribution to Digital Marketing
This award recognises an individual who has made the greatest contribution to the digital marketing industry in South Africa, in the past 24 months. (agency, publisher, brand or other).

This individual would be someone who has delivered innovative thinking to the digital industry and used their influence to drive our industry forward.

*IAB Chairperson and CEO not eligible.

Jury Panel: Special Honours Panel

 

 

HON08: Best Direct Brand or Online Business
A company that was born in digital and enabled by technology to build their business through direct customer relationships and non-traditional, non-linear supply chains, where revenue results from the direct relationships between the company and its customers.

Think UCook, onedayonly, Birchbox, YuppieChef. The business does not only need to live online.

Jury Panel: Special Honours Panel

 

 

Best Creative Based on performance in the 2024 Bookmark Awards and does not require an individual to enter	Category Criteria Points earned in 2024 Bookmarks Awards
Digital Brand of the Year Based on performance in the 2024 Bookmark Awards and does not require an brand to enter	Category Criteria Points earned in 2024 Bookmarks Awards
Best Publisher Based on performance in the 2024 Bookmark Awards and does not require an brand to enter	Category Criteria Points earned in 2024 Bookmarks Awards
Best Digital Agency Based on performance in the 2024 Bookmark Awards and does not require an brand to enter	Category Criteria Points earned in 2024 Bookmarks Awards
Lifetime Achievement Award The inaugural Lifetime Achievement Award aims to recognise individuals for their notable and continuous contributions to the growth of the digital marketing industry.	Category Criteria The award recipient will be selected from a shortlist compiled by the IAB Executive in conjunction with the Bookmark Awards Committee.