Publishing

Individual, team or publisher entries for excellence in online publishing. This category is not only for content published in accordance with the Press Code, and for publisher-led commercial projects.

 

PUB01: Publisher Sites (Mass Appeal)
Any publishing sites intended to distribute information to a mass audience for commercial or non-commercial purposes, with 1 million or above in page views monthly.

Important to consider: How has this publisher shaped national conversation? Has this publisher implemented new, engaging storytelling techniques and mechanisms? Has this publisher on-boarded or created tech to add to its offering? How has this publisher countered disinformation and misinformation?

Think News24, DailyMaverick, Supersport Online, BusinessTech, Maroela Media, The South African

Jury Panel: Publisher Panel

PUB02: Custom Publishers (Niche Appeal)
Any publisher, person or group that produces content for commercial or non-commercial purposes to distribute information to a niche audience (up to 1 million page views monthly), meaning it is aimed at communities of interest or geographic niche audiences, or for specific events or themes. Please provide the expected ROI and benchmark on measurement (e.g. Audience numbers) in your submission.

Think News24’s Twenty Four Mag, Business Day TV

 Jury Panel: Publisher Panel

 

PUB03:  Email Newsletters & Marketing
Editorial content distributed via email, or other produced editorial marketing campaigns via email, displaying innovative, highly effective and creative use of the medium.

The entry should show engagement results as well as the newsletter’s effect on the larger publisher business. i.e. Did it build on the subscription base? Did it increase trust? Did it deliver impressions?

Think Think News24: Good Morning, SA, Daily Maverick: First Thing with John Stupart; Taste magazine

Jury Panel: Publisher Panel

 

PUB04: Social Media Content & Campaigns
Innovative, highly effective and creative use of social media platforms for the publication of news content or for other publisher-produced editorial marketing campaigns.

This category moves beyond publisher content distribution on social media and rewards publishers embracing social media to reach new audiences and tell different stories, in different formats.

*Engaged social communities set up for publishers can be entered under COM01

Think News24: Let's talk about it, TimesLIVE Video TikTok channel

Jury Panel: Publisher Panel

 

PUB05: Data Strategy, Content & Campaigns
Innovative,highly effective and creative use of data visualisations, infographics and other forms of data journalism in news reporting; in publisher-produced editorial marketing campaigns; or in internal applications such as data dashboards and reports.

Think News24’s Extortion Nation; “Daily Maverick Turns Data into Revenue” with the Google News Initiative

Jury Panel: Publisher Panel

 

PUB06: Video Content & Campaigns
Innovative, highly effective and creative use of video in news reporting or in other publisher-produced editorial marketing campaigns.

Think News24: Silenced: Why Babita Deokaran was murdered; Eyewitness News: The Homeless Graduate - Gibson Nzimande's story, TimesLIVE Video: Catching Rosemary Ndlovu: The Killer Cop

Jury Panel: Publisher Panel

 

PUB07: Live Event Content
Innovative, highly effective and creative use of the digital medium to cover a live news event (including sports events) in any combination of reporting, multimedia, social media and more.

Think News24: July Unrest Live Coverage; Farmers for Change: Mzansi Young Farmers Indaba 2022

Jury Panel: Publisher Panel

 

PUB08: Audio Content, Podcasts & Campaigns
Innovative, highly effective and creative use of audio in news reporting, podcasting or in other editorial marketing campaigns.

Think East Coast Radio: African Story Magic with Gcina Mhlophe: A Legacy Reborn with Sound; Jacaranda FM: #SafeSpace, News24: My Only Story - Back to School

Jury Panel: Publisher Panel

 

PUB09: Publisher Innovation
A unique new digital news product or content presentation method - anything not yet done in South African media - or an innovative upgrade to an existing news product such as a website or an app.

Think News24: News24 On Air, Netwerk24: Text-to-speech - A world-first for Afrikaans

Jury Panel: Publisher Panel

 

PUB10: Publisher Brand-Building Campaigns
Any digital campaign designed to develop or promote a publisher's  own digital brands (can include online PR, live online event content, online reader engagement initiatives).

Think #BizTrends; The Real Network Podcast Launch; KFM: Best of The Cape - Unlocking The Cape's Best Small Business In Lockdown, Daily Maverick: Live Journalism Webinars

Jury Panel: Publisher Panel

 

PUB11: Publisher Monetisation

Innovative, highly effective and creative use of digital publisher initiatives, designed to support the publisher’s revenue goals, including all forms of paywalls, memberships, sponsorships, native advertising, new advertising formats etc.

Think News24; Food Lovers Market’s Feed Mzansi

Jury Panel: Publisher Panel