Publish

Where digital publishers innovate in storytelling, content delivery, and monetisation models.

 

This section celebrates publisher-led digital excellence - from large-scale and niche sites to newsletters, social-first campaigns, and multimedia storytelling. It rewards innovation in data journalism, video, live coverage, and audience engagement, as well as pioneering monetisation strategies that sustain digital media businesses.

   

 

PUB01: Publisher Sites (Mass Appeal)

Any publishing sites intended to distribute information to a mass audience for commercial or non-commercial purposes, with 1 million or above in page views monthly.

Important to consider: How has this publisher shaped national conversation? Has this publisher implemented new, engaging storytelling techniques and mechanisms? Has this publisher on-boarded or created tech to add to its offering? How has this publisher countered disinformation and misinformation?

Jury Panel: Publisher Panel

PUB02: Custom or Community Publishing

Any publisher, of any size, that produces content for commercial or non-commercial purposes to distribute information to a niche audience (up to 1 million page views monthly), meaning it is aimed at communities of interest or geographic niche audiences, or for specific events or themes. Please provide expected ROI / benchmark on measurement (Eg. Audience numbers) in your entry.

 Jury Panel: Publisher Panel

 

PUB03:  Email Newsletters & Marketing

Editorial content distributed via email, or other produced editorial marketing campaigns via email, displaying innovative, highly effective and creative use of the medium.

The entry should show engagement results as well as the newsletter’s effect on the larger publisher business. i.e. Did it build on the subscription base? Did it increase trust? Did it deliver impressions?

Jury Panel: Publisher Panel

 

PUB04: Social Media Content 

Innovative, highly effective and creative use of social media platforms for the publication of news content or for other publisher-produced editorial marketing campaigns.

This category moves beyond publisher content distribution on social media and rewards publishers embracing social media to reach new audiences and tell different stories, in different formats.

*Engaged social communities set up for publishers can be entered under COM01

Jury Panel: Publisher Panel

 

PUB05: Data Strategy & Data Journalism

Innovative,highly effective and creative use of data visualisations, infographics and other forms of data journalism in news reporting; in publisher-produced editorial marketing campaigns; or in internal applications such as data dashboards and reports.

Jury Panel: Publisher Panel

 

PUB06: Video Content

Innovative, highly effective and creative use of video in news reporting or in other publisher-produced editorial marketing campaigns.

Jury Panel: Publisher Panel

 

PUB07: Live Event Content

Innovative, highly effective and creative use of the digital medium to cover a live news event (including sports events) in any combination of reporting, multimedia, social media and more.

Jury Panel: Publisher Panel

 

PUB08: Audio Content & Podcasts
Innovative, highly effective and creative use of audio in news reporting, podcasting or in other editorial marketing campaigns.

Jury Panel: Publisher Panel

 

PUB09: Publisher Innovation
A unique new digital news product or content presentation method - anything not yet done in South African media - or an innovative upgrade to an existing news product such as a website or an app.

Jury Panel: Publisher Panel

 

PUB10: Publisher Brand-Building Campaigns
Any digital campaign designed to develop or promote a publisher's  own digital brands (can include online PR, live online event content, online reader engagement initiatives).

Jury Panel: Publisher Panel

 

PUB11: Publisher Monetisation

Innovative, highly effective and creative use of digital publisher initiatives, designed to support the publisher’s revenue goals, including all forms of paywalls, memberships, sponsorships, native advertising, new advertising formats etc.

Jury Panel: Publisher Panel