Platforms

Work in this category should demonstrate how a digital platform was used as a marketing initiative, enhanced customer experience and led to measurable business results.

PLT01: Brand, Commercial & Retail Websites
This category applauds long-term responsive websites designed for marketing, communication, or sales purposes. Successful entries will show how their website surpasses industry standards by seamlessly blending world-class user experiences, compelling content, and exceptional design, ultimately meeting both business objectives and user needs.

This category is not for short-term campaign microsites but enduring websites that facilitate long-term business goals. Short-term campaign microsites should be entered under CHN15.

Think Bash: The Mall Online, MakeReign, www.basecampstudent.com, Ocean Basket: Global website, Sanlam.co.za, bettr: digital banking platform

Jury Panel: Builders Panel

PLT02: E-Commerce Sites
E-commerce websites should set the bar for seamless and engaging online shopping experiences. How does the online buying journey and supporting content enhance the user experience and ultimately drive sales?

Think Bash: The Mall Online, fitsole.shop, lemkus.com, takealot.com
Jury Panel: Builders Panel


PLT03: Public Service and NPO Platforms
Any website or app for a government, civil society or "Not for Profit" organisation. This category focuses on the website or app as a marketing and communication tool: How does the design, experience and content deliver on marketing or communication objectives and drive business results?

Think wwf.org.za, foodforwardsa.org, Digify Africa: The Digibot

Jury Panel: Builders Panel


PLT04: Software, Services & Platforms
A rich web-based, functional application designed to run in a browser - will be judged by its utility (UI and UX), functionality, quality and technical strength (SEO). This award is for software and user experience, not content. Indication of business results will be beneficial.

Publshing apps have their own category (See Publishing).

Think Starbucks App; Lil-letstalk.co.za; Knorr: Goodness Calendar

Jury Panel: Innovative Engineers Panel

PLT05: Mobile Apps
Any application installed on a mobile device, tablet or watch. The application should show world-class user experience, performance, design, content and accessibility. Successful entries will demonstrate a commitment to meeting both user goals and business needs in one seamless experience.

Publishing apps have their own category (See Publishing)

Think Bash: The Mall in your Pocket, Woolworths: Retail App

Jury Panel: Builders Panel



PLT06: Mobile Sites

Interactive experiences that have been designed for mobile first or mobile only, for smart and/or feature phones. This category recognises interactive experiences that are not only responsive mobile views, but designs that show optimised experiences, tailored specifically for the unique screen sizes and functionalities inherent in mobile devices. Indication of business results will be beneficial. 

Think Chicken Licken: Gwijo Formations, Bash: The Mall Online, V&A Waterfront: Joy From Africa, Vodacom: Soccer, Nissan Navara: Made with your playlist

Jury Panel: Builders Panel

PLT07: Games

Original digital games designed for phone, web or console. These games must have been developed for marketing or communication purposes. Indication of business results will be beneficial.

Think WESGRO: Play before you stay, Chicken Licken: Soul Rocker, Volkswagen: GTI8 on tour

Jury Panel: Innovative Engineers Panel

PLT08: Platform Innovation

The winner of this category must demonstrate a truly original, new-to-the-world, use or manipulation of the platform (app, web, mobile, games etc) and serve as a strategic tool to meet the marketing or communication objectives of their client. These platforms include brand, commercial and retail websites, microsites, E-commerce sites, public service and NPO platforms, web apps, mobile apps, mobile sites and games.

Think AB InBev: #ReclaimYourDNA, Sanlam: LI:FE of Confidence

Jury Panel: Builders Panel



PLT09: Employee Experience Program
Any platform, digital employee experience or company intranet that can demonstrate uplift and effectiveness in employee marketing and communications or upliftment in human resources improving employee welfare and overall business performance.

Think internal company systems that encourage and reward employee performance 

Jury Panel: Builders Panel

PLT10: Internal Business Platform
An internal-facing digital platforms that increase internal efficiencies, communication, customer relationships or employee experiences. This could be anything from HR tools, employee wellness and rewards programs to digital asset management

Think internal company systems that encourage more effective internal company communication

Jury Panel: Builders Panel

PLT11: Customer Experience Design
Any digital touchpoint that enhances a customer's experience of a brand, product or service.

Think WESGRO, Made in the Cape Market, Volkswagen: Night School, Castle Lite: Cold Tracker

Jury Panel: Builders Panel