Innovate

Where technology and creativity combine to unlock new possibilities and shape the future of digital experiences.

This category recognises emerging and transformative work - including AI, AR/VR, mixed reality, automation, platform engineering, experimentation, and novel applications of data or creative technology. 

 

It celebrates breakthrough ideas, prototypes, and digital inventions that push boundaries, challenge convention, and redefine what digital can do.

 

EME01: Virtual Reality (VR) & Augmented Reality (AR)

Use of Metaverse, AR and VR

A creative use of AR, VR or the Metaverse to promote a brand and add to business results (Cannot be a test case)

Jury Panel: Innovative Engineers Panel

 

EME02: Internet of Things

Use of atypical internet devices (i.e. not phone or computer) to achieve a marketing or communication goal. i.e.: Cross-device work that uses at least one atypical internet device - including, but not limited to, wearables, driveables, sports devices, smart watches, flyables, household smart objects and sensors - to achieve marketing objectives.

This entry must prove value to the end-user and integrations into their lives.

Jury Panel: Innovative Engineers Panel

 

EME03:  Artificial Intelligence: Product, Platform and Experience
Recognises the best AI experiences across industries and disciplines, with a focus on products and platforms that transform the experience of services, organisations, businesses, customers, or everyday life.

Jury Panel: Innovative Engineers Panel

 

EME04: Artificial Intelligence: Creative Communication

Recognises the creative use of AI in advertising campaigns and / or marketing communications. Creativity will be a key factor in this category, explain how your creativity contributed to success and the results achieved.

Jury Panel: Innovative Engineers Panel

 

PLT08: Platform Innovation

The winner of this category must demonstrate a truly original, new-to-the-world, use or manipulation of the platform (app, web, mobile, games etc) and serve as a strategic tool to meet the marketing or communication objectives of their client. These platforms include brand, commercial and retail websites, microsites, E-commerce sites, public service and NPO platforms, web apps, mobile apps, mobile sites and games.

Jury Panel: Builders Panel

 

CHN14: Channel Innovation

The winner of this category must demonstrate a truly original, new-to-the-world, use or manipulation of the channel or media. Your innovation proves what’s possible when creativity and technology come together for an organisation, product or service to achieve or exceed its goals. 

 

 

May include media innovation in paid or organic search marketing, social advertising, display advertising, native advertising, video content, media buying, email, direct and inbound marketing, programmatic media or use of CRM, loyalty programs and gamification.

Jury Panel: Performance Marketing Panel

 

COM06: Social Media Innovation

Creative utilisation of existing social platforms and/or online communities to impact business objectives. This may also include the utilisation of new functionality of existing social platforms. 

Please provide planned KPI’s with evidence of actual results.

Jury Panel: Social, Community and Influencer Marketing Panel

 

EME05: Artificial Intelligence Innovation

The winner of this category must demonstrate a truly original, new-to-the-world, use of AI in either product, platform, experience or creative communication to meet the marketing or business objectives of their client.

Jury Panel: Innovative Engineers Panel

 

CRF04: Excellence in Craft: Software, Coding & Tech Innovation

Awarded for demonstrable excellence and innovation in coding or use of technology in an online campaign or platform. Special attention is weighted to the inventive use of an existing or new technology or group of technologies to enhance the user experience and/or brand communication. This can include but is not limited to, smart automation, apps, on-demand services, content crowdsourcing, cloud services and marketplaces.

Jury Panel: Innovative Engineers Panel

 

CRF15: Excellence in Craft: Innovative use of Technology

Innovation in the use of technology for all digital platforms. The technology must add value to the overall experience and brand offering.

 

*Original content can be a video navigating the digital experience.

Jury Panel: Innovative Engineers Panel