Impact

Where digital creativity demonstrates tangible value through performance, purpose, and results.

This category rewards work that proves the impact of digital - from effectiveness and ROI to purposeful change, data-driven insights, commerce innovation, and measurable behavioural influence. 

 

It celebrates ideas that deliver clear outcomes, whether commercial, social, or cultural, demonstrating the power of digital to drive results.

 

CAM01: Digital Campaign Strategy
Excellence in digital strategic thinking and planning. The winner will demonstrate the ingenuity of the strategy (not the work) and how it led to success, showing objectives being met and impact on business results. 

Jury Panel: Marketers Panel

 

CAM03: Mobile Campaign Strategy

Campaign run primarily through mobile channels. Consider innovation for Activation by Location. Make sure that the entry focuses on mobile as a critical part of the campaign with demonstrated business impact / ROI. If a mobile social media app/channel is a primary element of the campaign, elaborate on how this gets integrated into the broader mobile campaign strategy.

Jury Panel: Marketers Panel

 

CHN06: Content Marketing Strategy

Excellence in Digital Content Marketing strategic thinking and planning. The entry must demonstrate, and prove through results, the ingenuity of the strategy through its holistic approach and how it led to attracting, retaining, or growing a clearly defined audience. 

 

Planned/anticipated media, channel and business results should be declared, together with actual results e.g. sales and or consumer acquisition lift, retention challenges/opportunities, incremental gains from remarketing, including 1st-time buyer acquisition and LTV gains of existing buyers, etc.

Jury Panel: Marketers Panel

 

CAM04: Best Use of Data
A marketing campaign which has used data in an interesting and/or groundbreaking way to achieve its success. Entrants must show how data formed the backbone of the campaign.

Entrants should include a clear and detailed data strategy as well as demonstrable ROI. Please also include what type of data sources were used and show how data was used to interact or communicate with customers to provide value.

Jury Panel: Performance Marketers Panel

 

CAM06: Break Through on a Budget
A marketing campaign with creative use of modest budgets and / or resources to create maximum impact. Need to focus on effectiveness and ROI.

Actual costs of the campaign (or % of total marketing budget utilised) to be fully disclosed, including Production and Media to demonstrate why you consider this campaign as developed within a shoestring budget.

Jury Panel: Marketers Panel

 

CHN01: Paid Search Marketing

The use of Paid Search Engine Marketing (PPC)  to achieve marketing and business goals. It is important to show key objectives and performance metrics against the objectives. Entrants must show the critical role that paid search played in the campaign and results. Media investment, your technical approach and ROI should be clearly stated.

Jury Panel: Performance Marketing Panel

 

CHN02: Search Engine Optimisation

SEO and other search marketing techniques to achieve marketing goals and business goals. It is important to show key objectives and performance metrics against the objectives. Your technical and creative approach; and ROI should be clearly stated.

Jury Panel: Performance Marketing Panel

 

CHN03: Display Advertising

Banners, page take-overs and any other premium (direct-from-publisher) bought-media advertising. It is important to show key objectives and performance metrics against the objectives. Media investment and ROI should be clearly stated.

Jury Panel: Performance Marketing Panel

 

CHN04: Native Advertising

Advertiser-sponsored, publisher-carried content designed to market a product or service through content development. Please include what type of native advertising was used and why. Please also show the alignment of the desired audience to content and show website/app performance data.

Jury Panel: Performance Marketing Panel

 

CHN07: Social Paid Advertising

Paid media campaigns run on social media platforms specifically, leveraging these social platforms to deliver exceptional results. Media investment and ROI should be clearly stated.

Jury Panel: Performance Marketing Panel

 

CHN08: Innovative Use of Media Planning

Demonstrable innovation in digital media placement or buying. Winners must show real creativity in how unusual channels were used or conventional channels were used in new ways to achieve digital marketing objectives.

Jury Panel: Performance Marketing Panel

 

CHN09: Email, Direct & Inbound Marketing

 

Use of email, SMS, direct digital marketing and other inbound techniques to achieve digital marketing objectives.

 

Entrants must show the critical role that inbound marketing played in the campaign and its results. Planned/anticipated media, channel and business results should be declared, together with actual results to measure impact.

Jury Panel: Performance Marketing Panel

 

CHN10: Use of Programmatic Media

Use of programmatic media buying techniques to deliver exceptional marketing results for brands. Entries should show new, clever and effective ways of programmatic buying that make use of data sources and re-targeting. 

 

Programmatic buying extends beyond banner display and can include social channels, digital-out-of-home (DOOH) and other channels where innovative use of programmatic media has been displayed.

Jury Panel: Performance Marketing Panel

 

CHN13: Use of CRM, Loyalty Programs & Gamification

Excellence in the use of customer data and targeting to achieve digital marketing results, including online loyalty programs and gamification. It is important to show key objectives and performance metrics against the objectives. Media investment and ROI should be clearly stated.

Jury Panel: Innovative Engineers Panel

 

CRF05: Excellence in Craft: Strategy

For demonstrable excellence in strategic thinking. Entries in this category will be judged on how the strategy unlocked insights and understanding of consumer behaviours/needs in order to develop a customised strategy to meet a client’s specific business objectives, marketing goals and overall brand positioning.

 

This category cannot receive entries from multiple years.

Jury Panel: Marketing Craft Panel

 

CRF13: Excellence in Craft: Digital Content Marketing

A demonstration of the innovative use of content marketing to engage an audience and grow its long-term value. Pure content marketing has a content-first approach (I.E the content is the product, and the brand is secondary).

Jury Panel: Marketing Craft Panel

 

CRF09: Excellence in Craft: Digital Media

For the best and most innovative use of paid digital media (including organic search). Entrants are required to demonstrate creativity and technical expertise that takes the work beyond a standard digital strategy.

Jury Panel: Performance Marketing Panel