Emerging Digital Technologies & Channels

Work in this category should demonstrate how new and emerging digital technology and channels were used as a marketing initiative and delivering business results.

 

EME01: Virtual Reality (VR) & Augmented Reality (AR)
Use of Virtual Reality (VR) or Augmented Reality (AR) to market a product or brand. The entry must demonstrate why VR or AR was the appropriate execution for the campaign, including ROI (for the client) and value (for the user).

Think WESGRO: Made in the Cape Market; Vodacom: Hearing Challenge; AB InBev: #ReclaimYourDNA Virtual Museum Experience

Jury Panel: Innovative Engineers Panel

 

EME02: Internet of Things
Use of atypical internet devices (i.e. not phone or computer) to achieve a marketing or communication goal. i.e.: Cross-device work that uses at least one atypical internet device - including, but not limited to, wearables, driveables, sports devices, smart watches, flyables, household smart objects and sensors - to achieve marketing objectives.

This entry must prove value to the end-user and integrations into their lives.

Think Smollan “Gcwalisa”

Jury Panel: Innovative Engineers Panel

 

EME03:  Artificial Intelligence
Exceptional and innovative uses of Artificial Intelligence, including machine learning, to transform an organisation, product, or service, thereby creating or enhancing the customer experience. Creativity will be a key factor in this category, explain how your creativity contributed to success and the results achieved.

Think Riky Rick Foundation: Stronger; Takealot: The AI Powered WhatsApp Retail Therapist

Jury Panel: Innovative Engineers Panel