Emerging Digital Technologies & Channels
Work in this category should demonstrate how new and emerging digital technology and channels were used as a marketing initiative and delivering business results.
EME01: Virtual Reality (VR) & Augmented Reality (AR)
Use of Virtual Reality (VR) or Augmented Reality (AR) to market a product or brand. The entry must demonstrate why VR or AR was the appropriate execution for the campaign, including ROI (for the client) and value (for the user).
Think WESGRO: Made in the Cape Market; Vodacom: Hearing Challenge; AB InBev: #ReclaimYourDNA Virtual Museum Experience
Jury Panel: Innovative Engineers Panel
EME02: Internet of Things
Use of atypical internet devices (i.e. not phone or computer) to achieve a marketing or communication goal. i.e.: Cross-device work that uses at least one atypical internet device - including, but not limited to, wearables, driveables, sports devices, smart watches, flyables, household smart objects and sensors - to achieve marketing objectives.
This entry must prove value to the end-user and integrations into their lives.
Think Smollan “Gcwalisa”
Jury Panel: Innovative Engineers Panel
EME03: Artificial Intelligence
Exceptional and innovative uses of Artificial Intelligence, including machine learning, to transform an organisation, product, or service, thereby creating or enhancing the customer experience. Creativity will be a key factor in this category, explain how your creativity contributed to success and the results achieved.
Think Riky Rick Foundation: Stronger; Takealot: The AI Powered WhatsApp Retail Therapist
Jury Panel: Innovative Engineers Panel
CATEGORY CRITERIA: EMERGING CHANNELS AND TECHNOLOGY
Please also see the Categories & Criteria PDF for more detail on each sub-category
Creative Excellence: 40%
Innovation & Technical Accomplishment: 60%
Previous entrants:
Please specify the updates and provide meaningful evidence of what has changed and improved across the above criteria.
Points awarded:
Yes. Please refer to the ranking methodology in the entry guideline supporting document..
Note: Planned/anticipated media, channel and business results should be declared, together with actual results to measure impact. Your results should Include adoption, plays, engagement metrics, build time and cost in order to assess the ROI from using these channels.