Communities

Work in this category should demonstrate how a digital community was used as a or built through a marketing initiative, through social media campaigns or owned social based channels. The best campaigns leverage the mechanics and consumer behaviour inherent in social media platforms and online communities.

 

COM01: Social Communities
This category recognizes exceptional efforts in creating, nurturing, and sustaining vibrant social communities for brands or publishers. Eligible entries include new or ongoing communities where social activity is strategically designed to engage users, foster meaningful connections, and strengthen loyalty. Please provide planned KPI’s with evidence of actual results.

Think Sanlam social communities, Toyota #ToyotaStories, Tyme Bank Communities

Jury Panel: Social, Community and Influencer Marketing Panel

COM02: Use of User-generated Content (UGC)
Best  use of user-generated content (not influencer, celebrity or brand-led created or developed content) to achieve a marketing goal. Entrants must show innovation in encouraging and leveraging UGC. Please provide planned KPI’s with evidence of actual results.

Think Coca-Cola: Beatcan campaign, Cadbury: “In our own words”

Jury Panel: Social, Community and Influencer Marketing Panel

 

COM03: Social Media Campaigns
Best marketing campaigns where social media plays a critical and leading role at the core of the campaign strategy and mechanic. Entrants must show the critical role that social media played in the campaign planning and results. This includes Influencer Marketing, where paid-for influencers should be disclosed with budgets, where possible.

Think Spotify: Ons Praat Nie Afrikaans Nie, Ons Sing Dit, Vodacom: Hearing Challenge, Volkswagen: #VWDezemba; Chicken Licken: Love me Tender, Castle Lite: Lulu

Jury Panel: Social, Community and Influencer Marketing Panel

 

COM04: Online Video Channels
Online(non-publisher) video channels with dedicated fans or followers (Publisher, see below). Entrants need to show how this channel helped achieve marketing objectives, not paid media performance results.

This category does not exclude YouTube, Meta, Google, or TikTok channels however entries should not be focused on executing paid strategies on these channels but rather the advocacy and amplifi cation of the communities they have.

Publishing channels have their own category (See Publishing).

Jury Panel: Social, Community and Influencer Marketing Panel

 

COM05: Influencer Marketing
Excellence in the use of influencer marketing (celebrity, creator, expert, customer) to meet digital marketing goals. Work entered must be Influencer-generated content only and the primary channel should be the influencer's own social channels. Your submission should include detailed objectives vs results delivered including client/campaign KPIs, revenue impact, brand lift (brand health,) ROAS, conversion rate, website traffic etc.

The following declarations should form part of the entry:

• Influencer costs (In the event that a NDA prevents disclosure of Influencer cost, this should be declared as part of Production costs)
• Paid media budget if applicable
• Any media results (reach, impressions, engagements, clicks) should be clearly split between organic performance and any paid media or amplification.

Think Spotify: Ons Praat Nie Afrikaans Nie, Ons Sing Dit, Chicken Licken: Thank You For Complaining, Nedbank: NewBank Campaign 

Jury Panel: Social, Community and Influencer Marketing Panel

 

COM06: Social Media Innovation
Creative utilisation of existing social platforms and/or online communities to impact business objectives. This may also include the utilisation of new functionality of existing social platforms.

Please provide planned KPI’s with evidence of actual results.

Think Vodacom: Hearing Challenge, Sanlam: LI:FE of Confidence, Takealot: The AI Powered WhatsApp Retail Therapist, Castle Lite: Lulu 

Jury Panel: Social, Community and Influencer Marketing Panel