Communicate

Where ideas and storytelling bring brands to life across digital environments.

This category honours digital storytelling across video, audio, written and visual mediums - spanning online films, branded content, podcasts, sonic branding, copywriting, interface design and visual identity.

 

It rewards creativity in digital expression that brings narratives to life across screens, formats, and channels.

 

CAM05: Integrated Digital Campaign

Excellence in a digital marketing campaign that utilises multiple digital channels. 

 

This can include web, app and social channels, VR, AR, installations, motion chairs, multi-screen and multi-dimensional experiences etc.

Jury Panel: Marketers Panel

 

CAM08: Second Screen Campaign

Excellence in a digital marketing campaign or digital media buying campaign, that uses two or more screens (as channels) within the campaign to achieve marketing results.

 

Planned and realised consumer journey (from awareness to conversion) needs to be shared, alongside anticipated, and actual commercial and media results.

Jury Panel: Marketers Panel

 

CHN05: Online Video Series

Any online or digital video content created as part of a short-term campaign or series, where storytelling or narrative is presented. Entrants must show how the content helps achieve marketing objectives and business goals (e.g. PR impact, views, view-through rate, duration). Include production costs as media investment.

Jury Panel: Marketers Panel

 

CHN17: Podcasts, Live Streaming and Audio Streaming

The use of a Podcast, Podcast series or audio streaming to achieve a marketing or campaign goal. Content may be published on any platform. This includes advertising campaigns on audio channels.

Planned/anticipated media, channel and business results should be declared, together with actual results to measure impact. Share production/development and paid media costs.

Jury Panel: Marketers Panel

 

 

CAM07: Branded Content

A marketing campaign including brand placement within a digital content context to promote a product or service, where the content remains the hero.

 

Planned/anticipated media, channel and business results should be declared, together with actual results to measure impact.

Jury Panel: Marketers Panel

 

CRF01: Excellence in Craft: Marketing Copywriting

For an excellent piece or body of copywriting work, written specifically for Digital media.

Jury Panel: Marketing Craft Panel

 

CRF02: Excellence in Craft: Research

For excellent research that delivered a new insight that enhanced a campaign or publication. This category cannot receive entries from multiple years.

Jury Panel: Marketing Craft Panel

 

CRF07: Excellence in Craft: Online Video / Moving Image

Creative use of online video and digital footage with technical skill involved, including 360 and interactive video. This category cannot receive entries from multiple years.

 

 

The rationale for using the chosen technical and production methods should be shared, together with the planned outcome, be it media performance, PR, innovation capability enhancement, etc.

Jury Panel: Marketing Craft Panel

 

CRF10: Excellence in Craft: Use of Sound

For the most accomplished and successful use of music and/or sound in a digital application, site, video or installation including sonic branding, music/brand partnership, and music-initiated campaigns etc.

Jury Panel: Marketing Craft Panel

 

CRF12: Excellence in Craft: Voice Experience Design

For creative design practice centred around the use of voice assistants or conversational design using voice user interfaces. A demonstration of a clear understanding of how people naturally communicate with their voices and evidence of sophisticated design for voice interaction, experience and services supporting the marketing process.

Jury Panel: Innovative Engineers Panel