Build

Where brands design and develop digital infrastructure, tools, and platforms that create seamless user experiences.

This category recognises the design, build, and optimisation of digital products and services - from responsive websites, mobile apps, and e-commerce platforms to internal systems, microsites, bots, and connected interfaces. 

 

It celebrates digital utility, technical execution, and experience design that enable people to access, navigate, and benefit from digital environments.

PLT01: Brand, Commercial & Retail Websites

This is defined as a creative idea-led web browser-based experience. Successful entries will show how their website surpasses industry standards by seamlessly blending world-class user experiences, compelling content, and exceptional design, ultimately meeting business objectives and user needs.

 

*This category is not for short-term or campaign microsites which should be entered under CHN15.

Jury Panel: Builders Panel

PLT02: E-Commerce Sites

E-commerce websites should set the bar for seamless and engaging online shopping experiences. How does the online buying journey and supporting content enhance the user experience and drive sales?

Jury Panel: Builders Panel


PLT03: Public Service and NPO Platforms
Any website or app for a government, civil society or "Not for Profit" organisation. This category focuses on the website or app as a marketing and communication tool: How does the design, experience and content deliver on marketing or communication objectives and drive business results?

Jury Panel: Builders Panel


PLT04: Software, Services & Platforms
A rich web-based, functional application designed to run in a browser - will be judged by its utility (UI and UX), functionality, quality and technical strength (SEO). This award is for software and user experience, not content. Indication of business results will be beneficial.

Publshing apps have their own category (See Publishing).

Jury Panel: Innovative Engineers Panel

PLT05: Mobile Apps
Any application installed on a mobile device, tablet or watch. The application should show world-class user experience, performance, design, content and accessibility. Successful entries will demonstrate a commitment to meeting both user goals and business needs in one seamless experience.

Publishing apps have their own category (See Publishing)

Jury Panel: Builders Panel



PLT06: Mobile Sites

Interactive experiences that have been designed for mobile first or mobile only, for smart and/or feature phones. This category recognises interactive experiences that are not only responsive mobile views, but designs that show optimised experiences, tailored specifically for the unique screen sizes and functionalities inherent in mobile devices. Indication of business results will be beneficial. 

Jury Panel: Builders Panel

 

CHN15: Campaign / Microsites

Any microsite built to market a particular product or service in the commercial space, relating directly to a specific campaign objective. Typically has a limited lifespan, and should not be an extension of the primary website for a brand which would then be entered into the Brand, Commercial & Retail Websites category.

If the Microsite is no longer live at the time of entry submission, an offline rendition of the site should be presented, ideally in a video format, to enable judges to assess the UX and quality of the creative.

Jury Panel: Marketers Panel

 

PLT07: Games

Digital games and gamification created either specifically for a brand (e.g. apps, Roblox, Minecraft) or the creative integration of a brand into a digital game (e.g. Fortnite).

Jury Panel: Innovative Engineers Panel


PLT09: Employee Experience Program
Any platform, digital employee experience or company intranet that can demonstrate uplift and effectiveness in employee marketing and communications or upliftment in human resources improving employee welfare and overall business performance.

Think internal company systems that encourage and reward employee performance 

Jury Panel: Builders Panel

PLT10: Internal Business Platform

An internal-facing digital platforms that increase internal efficiencies, communication, customer relationships or employee experiences. This could be anything from HR tools, employee wellness and rewards programs to digital asset management

Think internal company systems that encourage more effective internal company communication

Jury Panel: Builders Panel

PLT11: Customer Experience Design

Any digital touchpoint that enhances a customer's experience of a brand, product or service.

Includes: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch tables.

Jury Panel: Builders Panel

 

CRF03: Excellence in Craft: Interface Design

The design of exceptional, engaging interactive digital experiences. Winners in this category should show exceptional design craft, content design and interaction design. The design should elevate and support the overall user experience and user interface to deliver a world-class experience.

Jury Panel: Builders Panel

 

CRF06: Excellence in Craft: UX

This category celebrates digital experiences that seamlessly merge strategic thinking with functional design, setting the stage for interactions that leave a lasting and positive impression on users. This category distinguishes itself from User Interface as the focus is on functional, effective and seamless experience.

Jury Panel: Builders Panel

 

CRF11: Excellence in Craft: Interactive Design

For excellence in experiential, Augmented Reality and Virtual Reality and game design, resulting in entertaining experiences for users. Including but not limited to immersive systems, video mapping, window-on-world systems (WoW) and telepresence. Creativity will be a key factor in this category, please provide details of your creative approach, explain how your creativity contributed to success and the results achieved as a result of your approach.

Jury Panel: Innovative Engineers Panel