Select a category from the menu on the left to view a description of that category, as well as the weighting for scoring of the category.

Click here to download the full list of categories and entry criteria.

Build

Where brands design and develop digital infrastructure, tools, and platforms that create seamless user experiences.

This category recognises the design, build, and optimisation of digital products and services - from responsive websites, mobile apps, and e-commerce platforms to internal systems, microsites, bots, and connected interfaces. 

It celebrates digital utility, technical execution, and experience design that enable people to access, navigate, and benefit from digital environments.

1. PLT01: Brand, Commercial & Retail Websites
2. PLT02: E-commerce sites
3. PLT03: Public Service and NPO Platforms 
4. PLT04: Software, Services & Platforms
5. PLT05: Mobile Apps
6. PLT06: Mobile Sites
7. CHN15: Campaign / Microsites
8. PLT07: Games
9. PLT09: Employee Experience Programme
10. PLT10: Internal Business Platforms
11. PLT11: Customer Experience Design
12. CRF03: Excellence in Craft: Interface Design
13. CRF06: Excellence in Craft: UX
14. CRF11: Excellence in Craft: Interactive Design

 

Communicate

Where ideas and storytelling bring brands to life across digital environments.

This category honours digital storytelling across video, audio, written and visual mediums - spanning online films, branded content, podcasts, sonic branding, copywriting, interface design and visual identity.

It rewards creativity in digital expression that brings narratives to life across screens, formats, and channels.

1. CAM05: Integrated Digital Campaign
2. CAM08: Integrated Digital Campaign
3. CHN05: Integrated Digital Campaign
4. CHN17: Podcasts, Live Streaming and Audio Streaming
5. CAM07: Branded Content
6. CRF01: Excellence in Craft: Marketing Copywriting
7. CRF02: Excellence in Craft: Research
8. CRF07: Excellence in Craft: Online Video / Moving Image
9. CRF10: Excellence in Craft: Use of Sound
10. CRF12: Excellence in Craft: Voice Experience Design

 

Connect

Where digital fosters participation, co-creation, and community.

This category celebrates work that builds meaningful interaction between people and brands - from social communities and UGC campaigns to live digital activations, creator collaborations, interactive experiences, commerce moments, and community-led initiatives. 

It recognises the power of participation, conversation, and collective creativity in shaping culture and driving engagement.

1. COM03: Social Media Campaigns
2. COM04: Online Video Channels
3. COM01: Social Communities
4. COM02: Co-Creation & User-Generated Content (UGC)
5. COM05: Influencer Marketing 
6. COM07: Creator Marketing
7. CHN16: Bots, Messaging and Dark Social
8. CHN11: Digital Installation and Activations
9. CHN18: Interactive Mixed Media
10. CRF08: Excellence in Craft: Social Media Community Management
11. CRF14: Excellence in Craft: Creator Content

Innovate

Where technology and creativity combine to unlock new possibilities and shape the future of digital experiences.

This category recognises emerging and transformative work - including AI, AR/VR, mixed reality, automation, platform engineering, experimentation, and novel applications of data or creative technology. 

It celebrates breakthrough ideas, prototypes, and digital inventions that push boundaries, challenge convention, and redefine what digital

1. EME01: Virtual Reality (VR) & Augmented Reality (AR)
2. EME02: Internet of Things
3. EME03: Artificial Intelligence
4. EME04:Artificial Intelligence: Creative Communication
5. PLT08: Platform Innovation
6. CHN14: Channel Innovation
7. COM06: Social Media Innovation
8. EME05: Social Media Innovation
9. CRF04: Social Media Innovation
10. CRF15: Excellence in Craft: Innovative use of Technology

 

Impact

Where digital creativity demonstrates tangible value through performance, purpose, and results.

This category rewards work that proves the impact of digital - from effectiveness and ROI to purposeful change, data-driven insights, commerce innovation, and measurable behavioural influence. 

It celebrates ideas that deliver clear outcomes, whether commercial, social, or cultural, demonstrating the power of digital to drive results.

1. CAM01: Digital Campaign Strategy
2. CAM03: Mobile Campaign Strategy
3. CHN06: Content Marketing Strategy
4. CAM04: Best Use of Data in a Campaign
5. CAM06: Break Through on a Budget
6. CHN01: Paid Search Marketing
7. CHN02: Search Engine Optimisation
8. CHN03: Display Advertising
9. CHN04: Native Advertising
10. CHN07: Social Paid Advertising
11. CHN08: Innovative Use of Media Planning
12. CHN09: Email, Direct & Inbound Marketing
13. CHN10: Use of Programmatic Media
14. CHN13: Use of CRM, Loyalty Programs & Gamification
15. CRF13: Excellence in Craft: Digital Content Marketing
16. CRF09: Excellence in Craft: Digital Media

 

Publish

Where digital publishers innovate in storytelling, content delivery, and monetisation models.

This section celebrates publisher-led digital excellence - from large-scale and niche sites to newsletters, social-first campaigns, and multimedia storytelling. It rewards innovation in data journalism, video, live coverage, and audience engagement, as well as pioneering monetisation strategies that sustain digital media businesses.

1. PUB01: Publisher Sites (Mass Appeal)
2. PUB02: Custom or Community Publishing
3. PUB03: Email Newsletters & Marketing
4. PUB04: Social Media Content
5. PUB05: Data Strategy & Data Journalism
6. PUB06: Video Content
7. PUB07: Live Event Content
8. PUB08: Audio Content & Podcasts
9. PUB09: Publisher Innovation
10. PUB10: Publisher Brand-Building Campaigns
11. PUB11: Publisher Monetisation

 

Special Honours

Where we celebrate the people and organisations driving digital transformation and impact.

This section recognises the visionaries, innovators, and change-makers shaping the digital marketing ecosystem - from students and rising stars to established marketers, agencies, publishers, and brands. It also honours work that drives purpose, inclusivity, and long-term industry growth.

1. HON01: Best Digital Student
2. HON02: Digital Rising Star
3. HON05: Best Contribution to Transformation in the Digital Industry
4. HON06: Pixel for Purpose
5. HON07: Best Individual Contribution to Digital Marketing
6. HON08: Best Direct Brand or Online Business
7. HON12: Localisation & Cultural Relevance
8. Best Marketer
9. Best Creative
10. Digital Brand of the Year
11. Best Publisher
12. Best Digital Agency
13. Outstanding Individual Impact in Digital