Categories & Criteria

Select a category from the menu on the left to view a description of that category, as well as the weighting for scoring of the category.

Click here to download the full list of categories and entry criteria.


Work in this category should demonstrate how a digital platform was used as a marketing initiative, enhanced customer experience, and led to measurable business results.

PLT01: Brand, Commercial & Retail Websites
2. PLT02: E-Commerce Sites
3. PLT03: Public Service & NPO platforms
4. PLT04: Software, Services & Platforms
5. PLT05: Mobile Apps
6. PLT06: Mobile Sites
7. PLT07: Games
8. PLT08: Platform Innovation
9. PLT09: Employee Experience Program
10. PLT10: Internal Business Platforms
11. PLT11: Customer Experience Design


Work in this category should demonstrate how a digital community was used as or built through a marketing initiative, through social media campaigns or owned social-based channels. The best campaigns leverage the mechanics and consumer behaviour inherent in social media platforms and online communities.

1. COM01: Social Communities
2. COM02: Use of User-generated Content (UGC)
3. COM03: Social Media Campaigns
4. COM04: Online Video Channels
5. COM05: Influencer Marketing
6. COM06: Social Media Innovation


Work in this category should demonstrate how relevant digital channels were used as a marketing initiative, delivering business results and maximising return on marketing investment.

1. CHN01: Paid Search Marketing
2. CHN02: Organic Search Marketing
3. CHN03: Display Advertising
4. CHN04: Native Advertising
5. CHN05: Online Video Series
6. CHN06: Content Marketing Strategy
7. CHN07: Social Paid Advertising
8. CHN08: Innovative Use of Media Planning
9. CHN09: Email, Direct & Inbound Marketing
10. CHN10: Use of Programmatic Media
11. CHN11: Digital Installations and Activations
12. CHN12: Digital Video Production
13. CHN13: Use of CRM, Loyalty Programs, & Gamification
14. CHN14: Channel Innovation
15. CHN15: Campaign / Microsites
16.CHN16: Bots, Messaging and Dark Social
17. CHN17: Podcasts, Live Streaming and Audio Streaming
18. CHN18: Interactive Mixed Media

Emerging Digital Technologies and Channels

Work in this category should demonstrate how new and emerging digital technology and channels were leveraged creatively, or innovatively to achieve marketing objectives.

1. EME01: Virtual Reality (VR) & Augmented Reality (AR)
2. EME02: Internet of Things
3. EME03: Artificial Intelligence


Individual, team or publisher entries for excellence in online publishing. This category is not only for content published in accordance with the Press Code, but also for commercial sites.

PUB01: Publisher Sites (Mass Appeal)
2. PUB02: Custom Publishing (Niche Appeal)
3. PUB03: Email Newsletters & Marketing
4. PUB04: Social Media Content & Campaigns
5. PUB05: Data Strategy, Content & Campaigns
6. PUB06: Video Content & Campaigns
7. PUB07: Live Event Content
8. PUB08: Audio Content, Podcasts & Campaigns
9. PUB09: Publisher Innovation
10. PUB10: Publisher Brand-Building Campaigns
11. PUB11: Publisher Monetisation


Work in this category should demonstrate excellence in digital campaign work, creating compelling and innovative digital marketing that delivers business results.

1. CAM01: Digital Campaign Strategy
2. CAM02: Digital Integrated Campaign
3. CAM03: Mobile Campaign
4. CAM04: Best Use of Data
5. CAM05: Integrated Mixed Media Campaign
6. CAM06: Break Through on a Budget
7. CAM07: Branded Content
8. CAM08: Second Screen Campaign


Craft Awards for Teams and Individuals

Work in this category celebrates technical artistry. Entrants must show digital work with flawless design, masterful execution and outstanding user experience. This category judges the work not the individual.

1. CRF01: Excellence in Craft: Marketing Copywriting
2. CRF02: Excellence in Craft: Research
3. CRF03: Excellence in Craft: Interface Design
4. CRF04: Excellence in Craft: Software, Coding & Tech Innovation
5. CRF05: Excellence in Craft: Strategy
6. CRF06: Excellence in Craft: UX
7. CRF07: Excellence in Craft: Online Video / Moving image
8. CRF08: Excellence in Craft: Social Media Community Management
9. CRF09: Excellence in Craft: Digital Media
10.CRF10: Excellence in Craft: Use of Sound
11.CRF11: Excellence in Craft: Interactive Design
12.CRF12: Excellence in Craft: Voice Experience Design
13.CRF13: Excellence in Craft: Digital Content Marketing

Special Honours

Work in this category celebrates the best individuals and organisations in our digital marketing industry. Entries must fall within the eligibility period: 1 March 2023 - 29 February 2024.

1. HON01: Best Digital Student
2. HON02: Digital Rising Star
3. HON03: Best Marketer
4. HON05: Best Contribution to Transformation in the Digital Industry
5. HON06: Pixel for Purpose
6. HON07: Best Individual Contribution to Digital Marketing
7. HON08: Best Direct Brand or Online Business
8. Best Creative
9. Digital Brand of the Year
10. Best Publisher
11. Best Digital Agency
10. Lifetime Achievement Award