Publishing

Category will still be open to online publishers only (excluding brands, for example).
Individual, team, or publisher entries for excellence in online publishing. This category is only for non-paid, non-commercial content, published in accordance with the Press Code.

PUB01: Publisher Sites (mass appeal)
News or feature publishing sites intended to distribute information to a mass audience for non-brand purposes.

Think Daily Maverick, BusinessTech or TimesLIVE

Jury Panel: Publisher Panel


PUB02: Publisher Specialist Sites or Features
Permanent or temporary news or feature sites intended to distribute information to a niche audience, meaning it is aimed at communities of interest or geographic niche audiences, or for specific events or themes.

Think a matric results website, an election website or a specialist food site

 Jury Panel: Publisher Panel

 

PUB04:  Email Newsletters & Marketing
Editorial content distributed via email in innovative, highly effective and creative use, or other publisher-produced editorial marketing campaigns via email.

Jury Panel: Publisher Panel

 

PUB05: Social Media Content & Campaigns
Innovative, highly effective and creative use of social media platforms for the publication of news content or for other publisher-produced editorial marketing campaigns.

Jury Panel: Publisher Panel

 

PUB07: Data Strategy, Content & Campaigns
Innovative, highly effective and creative use of data visualisations, infographics and other forms of data journalism in news reporting; in publisher-produced editorial marketing campaigns; or in internal applications such as data dashboards and reports.

Jury Panel: Publisher Panel

 

PUB08: Video Content & Campaigns
Innovative, highly effective and creative use of video in news reporting or in other publisher-produced editorial marketing campaigns.


Jury Panel: Publisher Panel

 

PUB09: Live Event Content
Innovative, highly effective and creative use of the digital medium to cover a live news event (including sports events) in any combination of reporting, multimedia, social media and more.

Jury Panel: Publisher Panel

 

PUB10: Audio Content & Campaigns
Innovative, highly effective and creative use of audio in news reporting, podcasting or in other editorial marketing campaigns. 

Jury Panel: Publisher Panel

 

PUB11: Publisher Innovation
A unique new digital news product or content presentation method - anything not yet done in South African media - or an innovative upgrade to an existing news product such as a website or an app.

Jury Panel: Publisher Panel

 

PUB12: Publisher Brand-Building Campaigns
Any digital campaign designed to develop or promote a publisher's  own digital brands (can include online PR, live online event content, online
reader engagement initiatives

Jury Panel: Publisher Panel

 

PUB13: Publisher Monetisation
Innovative, highly creative and creative use of digital publisher initiative designed to support the publisher's revenue goals, including all forms of paywalls, memberships, sponsorships, new advertising formats etc.

Jury Panel: Publisher Panel

 

CATEGORY CRITERIA: PUBLISHING
Please also see the Categories & Criteria PDF for more detail on each sub-category
Creative Excellence: 40%
Innovation & Technical Accomplishment: 30%
Meeting or exceeding business goals and results: 30%

Previous entrants:
Please specify the updates and provide meaningful evidence of what has changed and improved across the above criteria.

Points awarded:
Yes. Please refer to the ranking methodology once the entries are open on 1 March 2021.