Platforms

Work in this category should demonstrate how a digital platform was used as a marketing initiative, enhanced customer experience and led to measurable business results.

PLT01: Brand, Commercial & Retail Websites
All responsive websites for any commercial purpose. These need to be long term websites (not short-term campaign/microsites). This category focuses on the website as a marketing and communication tool, how does the design, experience and content deliver on marketing or communication objectives?

Entrants may want to consider whether their entry is more appropriate in the Ecommerce or Microsites categories, but the category is open to any commercial or retail website.

Think sanlam.co.za, toyota.co.za, makereign.com

Jury Panel: Builders Panel


PLT03: E-Commerce Sites
Any site offering e-commerce and online sale of items as its primary function. This category focuses on the e-commerce website as a marketing and communication tool, how does the design, experience and content deliver on marketing or communication objectives? 

Think takealot.com, onedayonly.co. za, yokico.co.za, clinique.co.za

Jury Panel: Builders Panel


PLT04: Public Service and NPO Platforms

Any website or app for a government, civil society or "Not for Profit" organisation. This category focuses on the website or app as a marketing and communication tool, how does the design, experience and content deliver on marketing or communication objectives?

Think wwf.org.za, odf.co.za, foodforwardsa.org

Jury Panel: Builders Panel



PLT05: Web Apps
A rich web-based, functional application designed to run in a browser - will be judged by its utility, functionality and technical strength. This award is for software not content.

Think Google Docs, Knorr Goodness Calendar, Starbucks (https://app.starbucks.com/) and the Knorr Goodness Calendar

Jury Panel: Innovative Engineers Panel


PLT06: Mobile
Apps
Any application installed on a mobile device - phone, tablet or watch. This category focuses on the App as a marketing and communication tool, how does the design, 5 experience and content deliver on marketing or communication objectives?

Publishing apps have their own category (below).

Think Pineapple Insurance App, Dis-Chem App, Castle Lager’s Heartbeat of the Nation

Jury Panel: Builders Panel



PLT07: Mobile Sites
Any site specifically designed for browsing on a mobile phone, including feature phones. This category focuses on the mobile site as a marketing and communication tool, how does the design, experience and content deliver on marketing or communication objectives?

Think Vodacom Soccer

Jury Panel: Builders Panel

PLT08: Games
Original digital games designed for phone, web or console. These games must have been developed for marketing or communication purposes.

Think ChickenLicken Soul Rocker, KFC “Boet Fighter”

Jury Panel: Innovative Engineers Panel

PLT09: Platform Innovation
The winner of this category must demonstrate a truly original, new to the world, use or manipulation of the platform (App, web, Mobile, web, games etc) and serve as a strategic tool to meet the marketing or communication objectives of their client.
These platforms include brand, commercial and retail websites, microsites, ecommerce sites, public service and NPO platforms, web apps, mobile apps, mobile sites and games.

Think Pineapple Insurance, Datsun (Datsun Go Twitter tug-of-war) 

Jury Panel: Builders Panel



PLT10: Employee Experience Program
Any platform, digital employee experience or company intranet that can demonstrate uplift and effectiveness in employee marketing and communications or upliftment in human resources improving employee welfare and overall business performance.

Think internal company systems that encourage and reward employee performance 

Jury Panel: Builders Panel


PLT11: Brand System or Brandfile Platform
An internal brand platform that demonstrates increased efficiency and effectiveness in internal corporate, partner and brand communication. Show how this system/platform has impacted marketing or communications in the organisation.|

Think internal company systems that encourage more effective internal company communication

Jury Panel: Builders Panel


PLT12: Customer Experience Design
Excellence in digital customer experience, including digital point of sale or online service channels. How have you used customer experience to achieve your marketing and communication objectives.

Think Netflix, Pineapple, Castle Lite Cold Tracker

Jury Panel: Builders Panel

PLATFORMS: JUDGING CRITERIA
Please also see the Categories & Criteria PDF for more detail on each sub-category
Innovation & Technical Accomplishment: 40%
Creative Excellence: 30%
Meeting or exceeding business goals and results: 30%

 

Previous entrants:
Please specify the updates and provide meaningful evidence of what has changed and improved across the above criteria.

Points awarded:
Yes. Please refer to the ranking methodology once the entries are open on 8 March 2022.