Craft Awards

Work in this category celebrates technical artistry. Entrants must show digital work with flawless design, masterful execution and outstanding user experience. This category judges the work not the individual.

 

CRF01: Excellence in Craft: Marketing Copywriting
For an excellent piece or body of copywriting work on a marketing campaign.
This category cannot receive entries from multiple years.

Jury Panel: Marketers Panel

 

CRF02: Craft: Excellence in News or Feature Writing
For excellence in journalism in an online publication.

Jury Panel: Publisher Panel

 

CRF03: Craft: Excellence in Research
For excellent research that delivered a new insight that enhanced a campaign or publication. This category cannot receive entries from multiple years.

Jury Panel: Marketers Panel

 

CRF04: Craft: Excellence in Interface Design
For excellence in graphic and UI design, as distinct from UX design. The overall achievement in aesthetic composition and fluidity of graphic digital design.

Jury Panel: Builders Panel

 

CRF05: Craft: Excellence in Software, Coding & Tech Innovation
Individual or team award for demonstrable excellence and innovation in coding or use of technology in an online campaign or platform. Special attention to be weighted to the inventive use of an existing or new technology or group of technologies in order to enhance the user experience and / or brand communication. This can include, but is not limited to, smart automation, apps, on demand services, content crowd-sourcing, cloud services and market places.

Jury Panel: Innovative Engineers Panel

 

CRF06: Craft: Excellence in Strategy
For demonstrable excellence in strategic thinking.  Entries in this category will be judged on how the strategy unlocked insights and understanding of consumer behaviours/needs in order to develop a customised media strategy to meet a client’s specific business objectives, marketing goals and overall brand’s positioning.

This category cannot receive entries from multiple years.

Jury Panel: Marketers Panel

 

CRF07: Craft: Excellence in UX
For excellence in UX design, as distinct from UI design. Focusing on design practice on the emotional and behavioural response to a digital product or service resulting in a relevant, seamless and consistent user experience at every point of interaction, with particular focus on the overall support, structure and usability.

Jury Panel: Builders Panel

 

CRF08: Craft: Excellence in Online Video / Moving image
Creative use of online video and digital footage with technical skill involved, including 360 and interactive video. This category cannot receive entries from multiple years.

Jury Panel: Marketers Panel

 

CRF09: Craft: Excellence in Social Media Community Management
For excellent community management or social media engagement with demonstrable results.

Jury Panel: Social, Community and Influencer Marketing Panel.

 

CRF10: Craft: Excellence in Digital Media
For best and most innovative use of paid digital media (including organic search).

Jury Panel: Performance Marketing Panel

 

CRF11: Craft: Excellence in use of Sound
For best and most accomplished use of music and/or sound in a digital application, site, video or installation including sonic branding, music/brand partnership, and music-initiated campaigns etc.

Jury Panel: Marketers Panel

 

CRF12: Craft: Excellence in Interactive Design
For excellence in experiential, Augmented Reality and Virtual Reality and game design, resulting in entertaining experiences for users. Including but not limited to immersive systems, video mapping, window on world systems (WoW) and telepresence.

Jury Panel: Innovative Engineers Panel

 

CRF13: Craft: Excellence in Voice Experience Design
For creative design practice centred around the use of voice assistants or conversational design using voice user interfaces. A demonstration of clear understanding of how people naturally communicate with their voices and evidence of sophisticated design for voice interaction, experience and services supporting the marketing process.

Jury Panel: Innovative Engineers Panel

 

CRF14: Craft: Excellence in Digital Content Marketing
An excellent digitally-led strategy and execution that showcases innovative content marketing. Ground-breaking, first-of-its-kind work that demonstrates content marketing excellence and far outshines anything in the market.

Jury Panel: Marketers Panel

CATEGORY CRITERIA: CRAFT
Please also see the Categories & Criteria PDF for more detail on each sub-category
Creative Excellence & Quality of Work Produced: 60%
Innovation & Technical Accomplishment: 40%

Previous entrants:
Please specify the updates and provide meaningful evidence of what has changed and improved across the above criteria. Please note that CRF01, CRF03, CRF06, and CRF08 cannot be entered in over multiple years.

Points awarded:
Yes. Please refer to the ranking methodology once the entries are open on 1 March 2021.