Emerging Digital Technologies & Channels

1. Virtual Reality (VR) & Augmented Reality (AR)
Use of Virtual Reality (VR) or Augmented Reality (AR) to promote a product or brand.

2. Internet of Things
Use of atypical internet devices (i.e. not phone or computer) to achieve a marketing or communication goal.
i.e: Cross-device work that uses at least one atypical internet device - including, but not limited to, wearables, drivables, sports devices, smart watches, flyables, household smart objects and sensors - to achieve marketing objectives.

3. Artificial Intelligence
Exceptional and innovative uses of Artificial Intelligence, including machine learning, for marketing or communication purposes.

4. Second Screen Campaign
Excellence in digital marketing campaign that uses 2 or more screens within the campaign to achieve marketing results.

5. Interactive Mixed Media
Excellence in the use of digital to augment or enhance the impact of otherwise traditional media formats.
This could include syncing or real-time augmentation to create the effect of interactive print, interactive TV or film, interactive outdoor, interactive retail, interactive radio etc.

Please also see the Categories & Criteria PDF for more detail on each sub-category
Creative Excellence: 30%
Innovation & Technical Accomplishment: 40%
Results Achieved: 30%