THE WORK, AND NOT THE INDIVIDUALS, WILL BE JUDGED
- Excellence in Marketing Copywriting
Individual/team award for an excellent piece or body of copywriting work on a marketing campaign.
- Excellence in News or Feature Writing
For excellence in journalism in an online publication.
- Excellence in Research
For excellent research that enhanced a campaign or publication.
- Excellence in Interface Design
For excellence in graphic and UI design, as distinct from UX design.
- Excellence In Software, Coding & Tech. Innovation
Individual or team award for demonstrable excellence and innovation in coding or use of technology in an online campaign or platform. The engineering will be judged by a team of software experts.
- Excellence in Strategy
For demonstrable excellence in strategic thinking.
- Excellence in UX
For excellence in UX design, as distinct from UI design.
- Excellence in Online Video Production
For excellent online video - production, editing, post-production, cinematography, animation etc.
- Excellence in Social Media Community Management
For excellent community management or social media engagement with demonstrable results.
- Digital Media
For best and most innovative use of paid search marketing (including organic search).
- Excellence in Use of Sound
For best and most accomplished use of sound in a digital application, site, video or installation.
- Interactive Design
For excellence in experiential, AR, VR and game design
JUDGING CRITERIA: CRAFT
Please also see the Categories & Criteria PDF for more detail on each sub-category
Creative Excellence & Quality of Work Produced: 60%
Technical Difficulty or Accomplishment & Innovation: 40%