1. Digital Campaign Strategy
Excellence in digital strategic thinking and planning.
The winner will demonstrate the ingenuity of the strategy (NOT the work) and how it led to success.
2. Content Strategy
Excellence in the strategy behind a content execution - not the content itself. Think Sanlam's 2-minute showers
3. Digital Integrated Campaign
Excellence in digital marketing campaign that uses exclusively digital channels to achieve marketing results.
4. Mobile Campaign
Campaign run primarily through mobile channels. Consider innovation for Activation by Location.
5. Best Use of Data
A marketing campaign which has used data in an interesting, ground-breaking way in achieving its success.
6. Integrated Mixed Media Campaign
A marketing campaign that uses digital, as well as non-digital channels, to achieve a marketing goal.
Think Carling Be The Coach.
7. Branded Content
A marketing campaign including brand placement within a digital content context to promote a product or service, where the content remains the hero.
8. Break Through on a Budget
A marketing campaign with creative use of modest budgets and / or resources to create maximum impact
JUDGING CRITERIA: CAMPAIGN
Please also see the Categories & Criteria PDF for more detail on each sub-category
Creative Excellence: 40%
Innovation & Technical Accomplishment: 30%
Results Achieved: 30%