Any microsite built to promote a particular product or service in the commercial space. Typically has a limited lifespan, and should not be the primary website for a brand which would then be entered into the Brand, Commercial & Retail Websites category. Think the site for the new VW Polo.
- E-Commerce Sites
Any site offering e-commerce and sale of items as its primary function. Think amazon.com.
- Public Service & NPO platforms
Any website or app for a government, civil society or "Not for Profit" organisation. Think Department of Health or The Worldwide Fund For Nature.
- Web Apps
A rich web-based, functional application designed to run in a browser - will be judged by its utility, functionality and technical strength. This award is for software not content. Think Google Docs.
- Mobile Apps
Any application installed on a mobile device - phone, tablet or watch. Publishing apps have their own category (below). Think Uber or Instagram.
- Mobile Sites
Any site specifically designed for browsing on a mobile phone, including feature phones. Think vodacom.mobi
Original digital games designed for phone, web or console. Includes games developed for informational or commercial purposes. Think FarmVille, Call of Duty or Pokemon Go.
- Platform Innovation
The winner of this category must demonstrate a truly original, new to the world, use or manipulation of the platform, and serve as a strategic tool to meet the campaign objective or the business objective of their client. These platforms include brand, commercial and retail websites, microsites, e-commerce sites, public service and NPO platforms, web apps, mobile apps, mobile sites and games.
Technical Accomplishment: 30%
Results Achieved: 40%