Emerging Digital Technologies & Channels

  1. Customer Experience Design
    Excellence in the digital customer experience, including point of sale or online service channels. Think Amazon.com's service offering.
  2. Virtual Reality (VR) & Augmented Reality (AR)
    Use of Virtual Reality (VR) or Augmented Reality (AR) to promote a product or brand.
  3. Bots, Messaging & Dark Social
    Use of chat, chat bots and messaging platforms (dark social) to achieve a marketing or communication result. Think Facebook Messenger.
  4. Internet of Things
    Use of atypical Internet devices (i.e. not phone or computer) to achieve a marketing or communication goal. Think Apple Watch or Apple TV.
  5. Artificial Intelligence
    Exceptional and innovative uses of Artificial Intelligence, including machine learning, for marketing or communication purposes.
  6. Second Screen Campaign
    Excellence in digital marketing campaign that uses 2 or more screens within the campaign to achieve marketing results.
  7. Interactive Mixed media
    Excellence in the use of digital to augment or enhance the impact of otherwise traditional media formats. This could include syncing or real-time augmentation to create the effect of interactive print, interactive TV or film, interactive outdoor, interactive retail, interactive radio etc.

Creativity/Innovation: 40%

Technical Accomplishment: 30%

Results Achieved: 30%