Emerging Digital Technologies & Channels
- Customer Experience Design
Excellence in the digital customer experience, including point of sale or online service channels. Think Amazon.com's service offering.
- Virtual Reality (VR) & Augmented Reality (AR)
Use of Virtual Reality (VR) or Augmented Reality (AR) to promote a product or brand.
- Bots, Messaging & Dark Social
Use of chat, chat bots and messaging platforms (dark social) to achieve a marketing or communication result. Think Facebook Messenger.
- Internet of Things
Use of atypical Internet devices (i.e. not phone or computer) to achieve a marketing or communication goal. Think Apple Watch or Apple TV.
- Artificial Intelligence
Exceptional and innovative uses of Artificial Intelligence, including machine learning, for marketing or communication purposes.
- Second Screen Campaign
Excellence in digital marketing campaign that uses 2 or more screens within the campaign to achieve marketing results.
- Interactive Mixed media
Excellence in the use of digital to augment or enhance the impact of otherwise traditional media formats. This could include syncing or real-time augmentation to create the effect of interactive print, interactive TV or film, interactive outdoor, interactive retail, interactive radio etc.
Technical Accomplishment: 30%
Results Achieved: 30%