1. Digital Campaign Strategy
    Excellence in digital strategic thinking and planning. The winner will demonstrate the ingenuity of the strategy (NOT the work) and how it led to success.
  2. Content Strategy
    Excellence in the strategy behind a content execution - not the content itself.
  3. Digital Integrated Campaign
    Excellence in digital marketing campaign that uses exclusively digital channels to achieve marketing results.
  4. Mobile Campaign
    Campaign run primarily through mobile channels.
  5. Data-driven campaign
    Marketing campaign which has used data in an interesting, ground-breaking way in achieving its success.
  6. Integrated Mixed Media Campaign
    Campaign that uses digital as well as non-digital channels, to achieve a marketing goal. Think Carling Be The Coach.

Creativity/Innovation: 40%

Technical Accomplishment: 30%

Results Achieved: 30%