Categories

Select a category from the menu on the left to view a description of that category, as well as the weighting for scoring of the category.

Click here to download the full list of categories and entry criteria.

Platforms      

  1. Brand, Commercial & Retail Websites
  2. Microsites
  3. E-Commerce Sites
  4. Public Service & NPO platforms
  5. Web Apps
  6. Mobile Apps
  7. Mobile Sites
  8. Games
  9. Platform Innovation

Community  

  1. Social Communities
  2. Use of User-generated Content
  3. Social Media Campaigns
  4. Online Video Channel
  5. Influencer Marketing
  6. Social Media Innovation

Channels

  1. Paid Search Marketing
  2. Organic Search Marketing
  3. Display Advertising
  4. Native Advertising
  5. Online Video Series
  6. Branded Content
  7. Social Paid Advertising
  8. Innovative Use of Media
  9. Email, Direct & Inbound Marketing
  10. Use of Programmatic Media
  11. Digital Installations & Activations
  12. Online Video
  13. Use of CRM, Loyalty Programs & Gamification
  14. Channel Innovation

Emerging Digital Technologies and Channels

  1. Customer Experience Design
  2. Virtual Reality (VR) & Augmented Reality (AR)
  3. Bots, Messaging & Dark Social
  4. Internet of Things
  5. Artificial Intelligence
  6. Second Screen Campaign
  7. Interactive Mixed Media

Publishing - Individual, team, or publisher entries for excellence in online journalism. Only for non-paid, non-commercial content, published in accordance with the Press Code.

  1. Publisher Sites (mass appeal)
  2. Specialist Publisher Sites or Features
  3. Mobile Content
  4. Electronic Newsletters
  5. Social Media News Coverage
  6. User-Generated Content
  7. Data Stories
  8. Online News Videos
  9. Live Event Coverage
  10. Podcasts and Audio Streaming
  11. News innovation

Campaign

  1. Digital Campaign Strategy
  2. Content Strategy
  3. Digital Integrated Campaign
  4. Mobile Campaign
  5. Data-driven Campaign
  6. Integrated Mixed Media Campaign

Craft Awards for Teams and Individuals

  1. Excellence in Marketing Copywriting
  2. Excellence in News or Feature Writing
  3. Excellence in Research
  4. Excellence in Interface Design
  5. Excellence In Software, Coding & Tech. Innovation
  6. Excellence in Strategy
  7. Excellence in UX
  8. Excellence in Online Video Production
  9. Excellence in Social Media Community Management
  10. Digital Media
  11. Excellence in Use of Sound
  12. Interactive Design

Special Honours

  1. Best Digital Student
  2. Best Digital Youngster
  3. Brand of the Year
  4. Best Marketer
  5. Best CTO
  6. Best Contribution to Transformation in the Digital Industry
  7. Pixel for Purpose
  8. Best Publisher
  9. Best Online Journalist
  10. Best Digital Agency
  11. Best Individual Contribution to Digital