- Publisher Sites (mass appeal)
News or feature publishing sites intended to distribute information to a mass audience for non-brand purposes. Think CNN.
- Specialist Publisher sites (smaller, niche audiences)
News or feature publishing sites intended to distribute information to a niche audience. Think Vulture.
- Mobile Publications
Publication intended for consumption primarily on mobile phones, including feature phones for non-brands. Think Soccer Laduma mobile site.
- Email Publication
Non-campaign publication distributed via email. Think Daily Maverick First Thing.
- Social Media Publications
Use of social media channels as a primary or integral part of news or editorial publishing. Think Twitter coverage of the US Presidential Elections.
- User Generated Content
Use of user generated content within a publishing environment to enhance the publication and achieve results.
- Publisher Apps
News or feature publishing apps intended to distribute information to a mass audience for non-brand purposes. Think Guardian app.
- Online Photography
Use of of online video by a publisher for news or editorial purposes. Think Daily Mail.
Newswire service syndicating content to publishers. Think Reuters.
- Special Features
Specific feature around a specific story or event. Think World Cup microsite
- Online News VIdeos
Use of online video by a publisher for news or editorial purposes. Think CNN International
- Live Event Coverage
Online coverage by a publication of an event - winners will demonstrate excellence in live reporting andcontent production. Think the Oscar trial.
- Streaming Services
Dedicated internet streaming service (video or audio). Think Netflixor CliffCentral.
Technical Accomplishment: 30%
Results Achieved: 40%