Publishing

  1. Publisher Sites (mass appeal)
    News or feature publishing sites intended to distribute information to a mass audience for non-brand purposes. Think CNN.
  2. Specialist Publisher sites (smaller, niche audiences)
    News or feature publishing sites intended to distribute information to a niche audience. Think Vulture.
  3. Mobile Publications
    Publication intended for consumption primarily on mobile phones, including feature phones for non-brands. Think Soccer Laduma mobile site.
  4. Email Publication
    Non-campaign publication distributed via email. Think Daily Maverick First Thing.
  5. Social Media Publications
    Use of social media channels as a primary or integral part of news or editorial publishing. Think Twitter coverage of the US Presidential Elections.
  6. User Generated Content
    Use of user generated content within a publishing environment to enhance the publication and achieve results.
  7. Publisher Apps
    News or feature publishing apps intended to distribute information to a mass audience for non-brand purposes. Think Guardian app.
  8. Online Photography
    Use of of online video by a publisher for news or editorial purposes. Think Daily Mail.
  9. Newswire
    Newswire service syndicating content to publishers. Think Reuters.
  10. Special Features
    Specific feature around a specific story or event. Think World Cup microsite
  11. Online News VIdeos
    Use of online video by a publisher for news or editorial purposes. Think CNN International
  12. Live Event Coverage
    Online coverage by a publication of an event - winners will demonstrate excellence in live reporting andcontent production. Think the Oscar trial.
  13. Streaming Services
    Dedicated internet streaming service (video or audio). Think Netflixor CliffCentral.

Creativity/Innovation: 30%

Technical Accomplishment: 30%

Results Achieved: 40%