Publishing

  1. Publisher Sites (mass appeal)
    News or feature publishing sites intended to distribute information to a mass audience for non-brand purposes. Think CNN.com
  2. Specialist Publisher Sites (smaller, niche audiences)
    News or feature publishing sites intended to distribute information to a niche audience. Think Vulture.
  3. Mobile Publications
    Publication intended for consumption primarily on mobile phones, including feature phones, for non-brands. Think Soccer Laduma mobile site.
  4. Email Publications
    Non-campaign or brand publication distributed via email. Think Daily Maverick First Thing.
  5. Social Media Publications
    Use of social media channels as a primary or integral part of news or editorial publishing. Think Twitter coverage of the US Presidential Election.
  6. User Generated Content
    Use of editorially aggregated or curated  user-generated content in a news product to enhance the publication and achieve results.
  7. Publisher Apps
    News or feature publishing apps intended to distribute information to a mass audience for non-brand purposes. Think Guardian app.
  8. Online Photography, Illustration & Imagery
    Use of of online video by a publisher for news or editorial purposes. Think Daily Mail.Use of photography, illustration, infographics or other imagery by a publisher for news or editorial purposes. Think Time Magazine or Zapiro.
  9. Special Features
    News feature around a specific story or event. Think World Cup microsite.
  10. Online News Videos
    Use of online video by a publisher for news or editorial purposes. Think CNN or MSNBC.
  11. Live Event Coverage
    Online coverage by a publication of a news event - winners will demonstrate excellence in live reporting/blogging or other formats. Think the Oscar trial.
  12. Podcasts & Streaming
    Podcast or internet streaming service (video or audio) of actuality content. Think Serial or Cliff Central.

Creativity/Innovation: 40%

Technical Accomplishment: 30%

Results Achieved: 30%