- Brand, Commercial & Retail Websites
All websites, either desktop or responsive, for any commercial purpose. Entrants may want to consider whether their entry is more appropriate in E-Commerce or Microsites, but the category is open to ANY commercial or retail website. Think IBM.com.
Any microsite built to promote a particular product or service in the commercial space. Typically has a limited lifespan, and should not be the primary website for a brand which would then be entered into the Brand, Commercial & Retail Websites category. Think the site for the new VW Polo.
- E-Commerce Sites
Any site offering e-commerce and sale of items as its primary function. Think amazon.com.
- Public Service & NPO platforms
Any website or app for a government, civil society or "Not for Profit" organisation. Think Department of Health or The Worldwide Fund For Nature.
- Web Applications
A rich web-based, functional application designed to run in a browser - will be judged by its utility, functionality and technical strength. This award is for software not content. Think Google Docs.
- Mobile Apps
Any application installed on a mobile device - phone, tablet or watch. Publishing apps have their own category (below). Think Uber or Instagram.
- Mobile Sites
Any site specifically designed for browsing on a mobile phone, including feature phones. Think vodacom.mobi.
Original digital games designed for phone, web or console. Includes games developed for informational or commercial purposes. Think FarmVille, Call of Duty or Pokemon Go.
Technical Accomplishment: 30%
Results Achieved: 40%