Emerging Digital Technologies & Channels
- Customer Experience Design
Excellence in the digital customer experience, including point of sale or online service channels. Think Amazon.com's service offering.
- VR & AR
Use of Virtual Reality (VR) or Augmented Reality (AR) to promote a product or brand.
- Bots, Messaging & Dark Social
Use of chat, chat bots and messaging platforms (dark social) to achieve a marketing or communication result. Think Facebook Messenger.
- Internet of Things
Use of atypical internet devices (i.e. not phone or computer) to achieve a marketing or communication goal. Think Apple Watch or Apple TV.
- Artificial Intelligence
Exceptional and innovative uses of Artificial Intelligence, including machine learning, for marketing or communication purposes.
- Second Screen Campaign
Excellence in digital marketing campaign that uses 2 or more screens within the campaign to achieve marketing results.
Technical Accomplishment: 30%
Results Achieved: 30%