- Existing Social Communities
Onging permanent homes for brands or publishers on social media. Evidence of growth or specific achievements in the past year is essential. Think Wrigley's Facebook page or Deloitte's Linked-in page.
- New Social Communities
Newly launched (must be in this year) social media homes for brands, including new platforms sych as Snapchat. Think CNN on Snapchat or Budweiser on WeChat
- Use of User Generated Content
Best use of user-generated content to achieve a marketing or publishing goal. Entrants must chow innovation in leveraging UGC and how it led to results. Think Wendy's Bacon Pretzel Cheeseburger.
- Social Media Campaigns
Best marketing campaigns where social media is at the core to the campaign strategy and mechanic. This includes Influencer Marketing. Please give clear indication of media spend. Think #VolvoContest at the Superbowl.
- Online Video Channel
Online non-publisher video channel with dedicated fans or followers (Publisher, see below). Think Youtube stars like JennaMarbles
Technical Accomplishment: 30%
Results Achieved: 40%