- Social Communities
New or ongoing permanent homes for brands or publishers on social media. Evidence of growth or specific achievements in the past year is essential. Think Wrigley's Facebook page or Deloitte's Linked-in page.
- Use of User Generated Content
Best use of user-generated content to achieve a marketing goal. Entrants must show innovation in leveraging UGC and how it led to results. Think Wendy's Bacon Pretzel Cheeseburger.
- Social Media Campaigns
Best marketing campaigns where social media is at the core of the campaign strategy and mechanic. This includes Influencer Marketing. Please give a clear indication of media spend. Think #Volvo Contest at the Superbowl.
- Online Video Channels
Online non-publisher video channel with dedicated fans or followers (publisher, see below). Think YouTube Stars like Jenna Marbles.
- Influencer Marketing
Excellence in use of influencer marketing to meet marketing goals. Work entered here should be primarily influencer led rather than general social media campaigns.
Technical Accomplishment: 30%
Results Achieved: 30%