- Paid Search Marketing
PPC or other use of search marketing to achieve campaign goals. Think your favourite low CPA campaign on Google.
- Organic Search Marketing
SEO and other organic search marketing techniques to acheive campaign goals. Think the insurance brand that appears first when you search "insurance".
- Display Advertising
Banners, page take-overs and any similar mechanics in the bought-media space. Think any banner on any homepage, mobile or desktop near you.
- Native Advertising
Advertiser-sponsored, publisher-carried content designed to market a product or service through content development. Think Vice Media.
- Online Video Series
Non-branded online video content. Think Comedians in Cars getting Coffee
- Branded Content
Use of brand placement within a content context to promote a product or service, where the content remains the hero. Think Aston Martin in James Bond.
- Social Paid Advertising
Campaign run through bought media on social media platforms. Think your favourite clever Facebook campaign.
- Innovative use of Media
Demonstrable innovation in digital media placement or buying. WInners must show real creativity in how unusual channels were used in new ways. Think Bud Light on Tinder.
- Email, direct & inbound marketing
Use of email, SMS, direct digital marketing and other inbound techniques to achieve campaign success. Winners will show exceptional return on investment. Think Obama 2008.
- Innovative use of Mobile Media
Mobile advertising that pushes the boundaries beyond the illegible banner ad.
Technical Accomplishment: 30%
Results Achieved: 40%