- Digital Strategy
Excellence in digital strategic thinking and planning. The winner will demonstrate the ingenuity of the strategy (NOT the work) and how it led to success.
- Content Strategy
Excellence in the strategy behind a content execution - not the content itself.
- Digital Integrated Campaign
Excellence in digital marketing campaign that uses exclusively digital channels to achieve marketing results.
- Mobile Campaign
Campaign run primarily through mobile channels.
- Data-driven campaign
Marketing campaign which has used data in an interesting, ground-breaking way in achieving its success.
- Integrated Mixed Media Campaign
Campaign that uses digital as well as non-digital channels, to achieve a marketing goal. Think Carling Be The Coach.
Technical Accomplishment: 30%
Results Achieved: 30%