1. Digital Strategy
    Excellence in digital strategic thinking and planning. The winner will demonstrate the ingenuity of the strategy (NOT the work) and how it led to success.
  2. Content Strategy
    Excellence in the strategy behind a content execution - not the content itself.
  3. Digital Campaign
    Excellence in digital marketing campaign using one primary digital channel (not multi-channel).
  4. Mobile Campaign
    Campaign run primarily through mobile channels.
  5. Data-driven campaign
    Marketing campaign which has used data in an interesting, groundbreaking way in achieving its success.
  6. Integrated Multi-platform Campaign
    Campaign that uses 3+ digital channels, as well as other non-digital channels, to achieve a marketing goal. Think Be The Coach.

Creativity/Innovation: 30%

Technical Accomplishment: 30%

Results Achieved: 40%