Categories

 Select a category from the menu on the left to view a breakdown of that category, including Criteria and Hint & Tips.

Click here to download the full list of categories

Platforms      

  1. Brand, Commercial & Retail Websites
  2. Microsites
  3. E-Commerce Sites
  4. Public Service and  NPO platforms
  5. "For good"or "cause" platforms
  6. Web Applications
  7. Mobile App
  8. Mobile Site
  9. Games

Community  

  1. Existing Social Communities
  2. New Social Communities
  3. Use of User Generated Content
  4. Social Media Campaigns
  5. Online Video Channel

Channels

  1. Paid Search Marketing
  2. Organic Search Marketing
  3. Display Advertising
  4. Native Advertising
  5. Online Video Series
  6. Branded Content
  7. Social Paid Advertising
  8. Innovative use of Media
  9. Email, direct & inbound marketing
  10. Innovative use of Mobile Media

Emerging Digital Technologies and Channels

  1. Digital Installations and Activations
  2. Use of Programmatic Media
  3. Customer Experience Design
  4. VR
  5. Chat, messaging & Dark Social
  6. Internet of Things

Publishing

  1. Publisher sites (mass appeal)
  2. Specialist Publisher sites (smaller, niche audiences)
  3. Mobile Publication
  4. Email Publication
  5. Social Media Publications
  6. User-Generated Content
  7. Publisher Apps
  8. Online Photography
  9. Newswire
  10. Special Features
  11. Online News Videos
  12. Live Event Coverage
  13. Streaming Services

Campaign

  1. Digital Strategy
  2. Content Strategy
  3. Digital Campaign
  4. Mobile Campaign
  5. Data-driven campaign
  6. Integrated Multi-platform Campaign

Craft Awards for Teams and Individuals

  1. Excellence in Marketing Copywriting
  2. Excellence in News or Feature Writing
  3. Excellence in Research
  4. Excellence in Interface Design
  5. Excellence In Software, Coding & Tech. Innovation
  6. Excellence in Strategy
  7. Excellence in UX Design
  8. Excellence in Online Video Production
  9. Excellence in Client Service
  10. Excellence in Ad Ops
  11. Excellence in Social Media Community Management
  12. Excellence in Paid Search Marketing
  13. Excellence in Organic Search Marketing

Special Honours

  1. Best Digital Student
  2. Best Digital Youngster
  3. Brand of the Year
  4. Best Marketer
  5. Best CTO
  6. Best Contribution to Transformation in the Digital Industry
  7. Pixel for Purpose
  8. Best Publisher
  9. Best Digital Agency
  10. Best Individual Contribution to Digital