Categories

Select a category from the menu on the left to view a description of that category, as well as the weighting for scoring of the category.

Click here to download the full list of categories and entry criteria.

Platforms      

  1. Brand, Commercial & Retail Websites
  2. Microsites
  3. E-Commerce Sites
  4. Public Service & NPO platforms
  5. Web Applications
  6. Mobile Apps
  7. Mobile Sites
  8. Games

Community  

  1. Social Communities
  2. Use of User Generated Content
  3. Social Media Campaigns
  4. Online Video Channel
  5. Influencer Marketing

Channels

  1. Paid Search Marketing
  2. Organic Search Marketing
  3. Display Advertising
  4. Native Advertising
  5. Online Video Series
  6. Branded Content
  7. Social Paid Advertising
  8. Innovative Use of Media
  9. Email, Direct & Inbound Marketing
  10. Use of Programmatic Media
  11. Digital Installations & Activations
  12. Online Video
  13. Use of CRM, Loyalty Programs & Gamification

Emerging Digital Technologies and Channels

  1. Customer Experience Design
  2. VR & AR
  3. Bots, Messaging & Dark Social
  4. Internet of Things
  5. Artificial Intelligence
  6. Second Screen Campaign

Publishing

  1. Publisher Sites (mass appeal)
  2. Specialist Publisher Sites (smaller, niche audiences)
  3. Mobile Publications
  4. Email Publications
  5. Social Media Publications
  6. User-Generated Content
  7. Publisher Apps
  8. Online Photography, Illustration & Imagery
  9. Special Features
  10. Online News Videos
  11. Live Event Coverage
  12. Podcast & Streaming

Campaign

  1. Digital Strategy
  2. Content Strategy
  3. Digital Integrated Campaign
  4. Mobile Campaign
  5. Data-driven Campaign
  6. Integrated Mixed Media Campaign

Craft Awards for Teams and Individuals

  1. Excellence in Marketing Copywriting
  2. Excellence in News or Feature Writing
  3. Excellence in Research
  4. Excellence in Interface Design
  5. Excellence In Software, Coding & Tech. Innovation
  6. Excellence in Strategy
  7. Excellence in UX
  8. Excellence in Online Video Production
  9. Excellence in Client Service
  10. Excellence in Ad Ops
  11. Excellence in Social Media Community Management
  12. Excellence in Paid Search Marketing
  13. Excellence in Organic Search Marketing
  14. Excellence in Use of Sound

Special Honours

  1. Best Digital Student
  2. Best Digital Youngster
  3. Brand of the Year
  4. Best Marketer
  5. Best CTO
  6. Best Contribution to Transformation in the Digital Industry
  7. Pixel for Purpose
  8. Best Publisher
  9. Best Digital Agency
  10. Best Individual Contribution to Digital